The mobile ecosystem is experiencing a drastic change as the sum of users making use of the mobile data is rising more rapidly. The smart phone users were very few some time ago as there were only some manufacturers and the devices were highly expensive. Now, this situation has changed as a lot of companies indulged in manufacturing smart phones.
About 150 million users among the ones surveyed were found benefited from the mobile web until now. This sum of 150 million comprises both the on deck and the off deck users. At present, there are about 50 million off deck mobile web users in India and this figure will increase to about 70 million by this year. The term on deck includes the mobile web assets that are under the telecom operators while the term off deck includes those that are not possessed by them.
A consumer survey has indicated that around 78 percent of the mobile web users belong to the age group of 18 to 34 years and around 75 percent of them are men. Also, 23 percent of these mobile web users have found to use the internet through their smartphones. About 90 percent of the mobile internet users in India are graduates.
The consumers in India have always avoided the use of mobile internet owing to the limitations like slow connection speed and poor experience. The telecom companies in the country are in the verge of taking the 3G mobile networking to the next generation. This will start by the coming year and it will be of significant importance in enhancing the digital experience of the users. They are also in the pace of offering reasonably priced smart phones to their consumers.
It is also cited that an average user uses the mobile apps for about 81 minutes per day when compared to using internet for 74 minutes in a day. This was 43 minutes and 64 minutes in the year 2010. About 80 percent of the smart phone users are found to use mobile web at least once in a day, 73 percent uses social networking websites and 50 percent use smart phones for shopping. Above all, 63 percent of the users are hoping to use their smart phone for shopping in the following year.
The percentage of apps consumption is also estimated to increase as per the survey. Of those who people observed, about 35 percent were found interested in using their mobile phones for downloading apps. An important point to note is that the smart phones are exhibiting larger application usage when compared to the feature phones.
About 14 percent of the users were making use of their feature phones only for voice communication while in the case of smart phones it has dropped to 3 percent. The use of Wi-Fi has also increased from 5 percent in feature phones to 50 percent smart phones. These statistics are in reference to the keynote session named ‘The New Mobile Ecosystem’ of the Mobile Conversations held at New Delhi.
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